Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
1. Resampling is an example of a nonprobability sampling technique. True or False? - Briefly explain your answer.
2. Apple is considering offering the new version of the iPad Air in color options other than black and white. Before deciding, Apple would like to survey potential iPad Air users on their preferences. Management feels that the gender of the person will affect their response. As a result, Apple would like to ensure the sample in composed of an equal number of male and female respondents. This is an example of cluster sampling. True or False? - Briefly explain your answer.
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