Marketing Plan Scenario
Joe Small has a dream to bring entertainment to small and medium sized towns with populations between 15 and 40,000 residents. Joe has thought of many ideas – miniature golf, bowling, drive-in theater, and others – but on the advice of his marketing advisor, he will study the market and decide upon a market or markets to target.
The following is Joe’s idea for the company:
I have always wanted to start a company to give people more to do in small towns. I grew up in Americus, GA, and there was never anything to do growing up. Now that I’m an adult, there doesn’t seem to be much to do. My idea is to begin with 1 or more activities and add to them over time. For example, I thought of doing a miniature golf range with a game room attached. Then add an ice cream store, bowling, and something new every few years.
I have about $300,000 to start the project with 5.3 acres near my hometown of Americus to start the project. My investors said they predict they could loan me between $1 and 3 million depending on the quality of my marketing plan.
Introduction, Mission Statement, Objectives
Analysis with SWOT and/or Porter’s 5 Forces
Segmentation, Targeting, & Positioning
Step by step
Solved in 4 steps
