I need the correct answers to this practice project I found online please *Coming up with a advertising plan * The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating,making friends and being around people become more open and comfortable. • Objectives: Primary objective, and any secondary objectives of the campaign Target Market(s) Target market breakdown Description of your ideal customer(s) • Positioning Statement • Media Strategy • The media mix How each channel will be utilized Justification of each channel

I need the correct answers to this practice project I found online please Coming up with a advertising plan The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating,making friends and being around people become more open and comfortable. • Objectives: Primary objective, and any secondary objectives of the campaign Target Market(s) Target market breakdown Description of your ideal customer(s) • Positioning Statement • Media Strategy • The media mix How each channel will be utilized Justification of each channel

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. Why did Kmart choose to air this video on YouTube?
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On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. What is the advertising message in the Kmart “Big Gas Savings” ad?
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