1. Overselling: In class we encountered examples where firms got in trouble for sellingcustomers services they did not need or require (e.g. Wells Fargo). Is preventingoverselling the responsibility of the seller or the buyer? How does your answer dependon whether we are considering(a) a car salesman (selling you a $50k BMW),(b) a dentist ("selling" you a $10k implant), or(c) a plastic surgeon ("selling" you an elective $10k face lift).What institutions are in place to address these issues?

Definition: Overselling is an act of selling something (goods, products, equipment etc.) more than…

Answered: Overselling: In class we encountered…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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19. You prefer superior brands to inferior brands. Given this information, the next time you buy a chocolate bar, you should choose an inexpensive bar to save money. choose the brand with the highest MU/P. choose a superior brand to so you get the best possible bar. I choose to use one of my three skips on this question. choose a medium priced bar to ensure decent quality and prevent being ripped off by expensive brands.
Mini-Case -Wild Foods. A huge, highly regarded consumer packaged goods firm wishes to branch out from selling foods for humans to also perhaps selling food for pets. The company knows a lot about packaging, communications, and pricing. It has a great reputation in trade so the channel partners should be supportive (at least, grocery stores, Target and Walmart, etc., but it knows it will have to approach PetSmart and Petco). It figures that selling pet food can’t be all that different from their current strengths (snack foods, small packaged foods, etc.). The company is beginning with cat food. It is developing product lines currently and plans to launch within 6 months. About a year after that, they’ll follow with their dog line. The company has talked about developing foods for other pets (birds, hamsters, ferrets, snakes), but to date no firm plans have been made. The brand is going to be called Wild Foods and the new-to-the-world feature that the brand will offer is that these…
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