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- Question: What's Caterpillar's future? What should it do next with its product line? Where is the future growth for this company?State the marketing objective to be achieved by the marketing plan for year 2022. Please include your answer with explanation and example (please) Product : iBasket - Guopeng Liang Guopeng Liang An objective in plan may include the following aspectshere the example list:- Task (what is to be accomplished).- Measurable quantity (how much).- Time frame (by when).- multiple objectives:- Increase sales revenue.- Reduce costs.- Achieve branding goals.- Achieve customer relationship management goals.- Improve supply chain management.- Objectives S.M.A.R.TMarketing Mix Strategy 1: PRODUCT Using Product marketing mix elements, please provide: · brief analysis of the company’s current product strategy for their current market by analysing their: o product mix (The Table of their current product Mix) o 3 levels of product (please include the diagram) o PLC · recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their product elements, so they can attract the new target market? Should they introduce a new product? New sub-brands? Modify their current products? How and why? Your recommendations should be detailed and actionable. Where is their product on the PLC. Explain! Include the picture and include a label with an explanation
- Marketing Plan Goal for Peloton to enhance business with a Rental Approach 3.1 Customer Objectives 3.2 Collaborator Objectives 3.3 Internal Objectives 3.4 Competitive Objectives 1.2 Primary GoalConduct a marketing operational analysis for Bosch Car Service, identify the gaps, and develop a revised Marketing strategy. report should include, Executive summary, Situation analysis, Positioning of the brand and competetive advantages, Revised markerting strategy going forward, Conclution and recommendationsWhat solution would you suggest for ABC Company to avoid closure of the business? Use product life cycle and strategies per stage.
- What are the key problems that BreadTalk faces? Hints: - The key problems may be categorized into industry- and company-level factors in both marketsThe concept of "Triple Bottom Line" (TBL) incorporates: a) Profit, People, Planet b) Profit, Plan, Process c) People, Planet, Process d) Profit, Product, Promotion e) None of the aboveCompany Name: Audi You are a business owner, explain how you are going to design a customer value driven marketing strategy, giving details of your product.
- Task 1. You are tasked to choose for one specific product and answer the following questions: 1. Who are qualified to be the market of this product? (Demographic Segmentation) 2. Why did you choose this product? Please explain briefly. (Behavioural Segmentation) 3. How will you know that this product is really valuable for the market? (Psychographic Segmentation) 4. Where can you easily locate the product? (Geographic Segmentation) 5. In your own opinion, what are some of the reasons why positioning is an important tool for competitive advantage? 6. How can a brand successfully positioned for consumers of several target markets? Explain your answer.Using Apple for example: List one idea for your marketing plan project. Include the following information: 1. Company: which industry, core business, portfolio includes 2. New product you propose for that company: describe in detail, what need it satisfies, who’s the target market 3. Motivation for new product: why suitable for that company, what core competencies can be used, who are the competitors currently offering this productUnder Armour Nike Industry Key Success Factors Weight Rating Wtd. Score Rating Wtd. Score Innovative Product Design Product Line Breadth Brand Awareness / Reputation Distribution Capabilities Celebrity Endorsers Geographic Market Coverage TOTAL 1.0 Competitive Strength Assessment Using the Key Success Factors you identified in the Industry Analysis, complete a Competitive Strength Assessment using Under Armour and Nike. Supporting rationale for your ratings (use as much space as needed): Conclusions from your completed Competitive Strength Assessment: