Identify TWO of the five competitive forces that shape a company’s strategic activities. a.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter6: Category Strategy Development
Section: Chapter Questions
Problem 1DQ
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Identify TWO of the five competitive forces that shape a company’s strategic activities.

a.

The bargaining power of buyers and suppliers

b.

The motivation of buyers with and/or without the suppliers

c.

The intensity of support among existing competitors

d.

The opportunities for new entrants in the market

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