What is the benefit of email marketing, relative to other forms of direct marketing? it has the largest spread of consumers the company can target. it is the most cost-efficient, with the highest return-on-investment. it has a more multi-faceted use than other forms of direct marketing. consumers are more likely to pay attention to it than other forms of direct marketing. none of the above.
What is the benefit of email marketing, relative to other forms of direct marketing? it has the largest spread of consumers the company can target. it is the most cost-efficient, with the highest return-on-investment. it has a more multi-faceted use than other forms of direct marketing. consumers are more likely to pay attention to it than other forms of direct marketing. none of the above.
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 2DYMP
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Transcribed Image Text:What is the benefit of email marketing, relative to other forms of direct marketing?
it has the largest spread of consumers the company can target.
it is the most cost-efficient, with the highest return-on-investment.
it has a more multi-faceted use than other forms of direct marketing.
consumers are more likely to pay attention to it than other forms of direct marketing.
none of the above.
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