The simplest way to enter a foreign market is with direct investment. Another word for tariffs is exchange controls. Under the marketing concept, all functional deparnments must think "consumer' There is no single way to segment a market.

What are an argument and an example of why Walmart failed to enter the German retail market?

You are the owner of the British fast-food restaurant chain “Burger Queen”. You have decided to expand abroad and have to determine the best mode of foreign market entry. In this context, answer BOTH parts of the question.  What are the possible modes of market entry

Apple Ltd recently introduced IPhone X in Kenya targeting the upper end of the market. Discuss the entry strategy applied by Apple.

nternational Trade Theory seeks to answer two basic questions.  Choose the best answer.   Question 6 options:   a)  Nations trade for economic, political and cultural reasons    b)  Wealth of nations is derived from the division of labor and specialization.   c)  Nations, like Firms, face the same "make or buy" decisions.    d)  Nations trade because they possess advantages.   e)  The correct answer is "a" and "c"

What do you understand by the term ‘Triple Bottom Line’?