In Class, 10-25 Minutes for Teams Assume you are a sales representative for a firm that sells a variety of products used in landscaping. Your customers are municipalities that range in size from very large to very small. Your company offers its customers a wide range of products-everything from simple rakes and shovels to large heavy duty tractors and computer- ized irrigation equipment. Thus, purchases made by your customers include straight rebuys, modified re- buys, and new-task purchases. You have a meeting scheduled this week with your regional sales man- ager. He wants to talk about how you can get the business for all types of purchases. Develop an outline of your planned discussion on this. Then with a class- mate, present your ideas to your boss in a role-playing situation.
In Class, 10-25 Minutes for Teams Assume you are a sales representative for a firm that sells a variety of products used in landscaping. Your customers are municipalities that range in size from very large to very small. Your company offers its customers a wide range of products-everything from simple rakes and shovels to large heavy duty tractors and computer- ized irrigation equipment. Thus, purchases made by your customers include straight rebuys, modified re- buys, and new-task purchases. You have a meeting scheduled this week with your regional sales man- ager. He wants to talk about how you can get the business for all types of purchases. Develop an outline of your planned discussion on this. Then with a class- mate, present your ideas to your boss in a role-playing situation.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:In Class, 10-25 Minutes for Teams Assume you are
a sales representative for a firm that sells a variety
Transcribed Image Text:of products used in landscaping. Your customers are
municipalities that range in size from very large to
very small. Your company offers its customers a wide
range of products-everything from simple rakes and
shovels to large heavy duty tractors and computer-
ized irrigation equipment. Thus, purchases made by
your customers include straight rebuys, modified re-
buys, and new-task purchases. You have a meeting
scheduled this week with your regional sales man-
ager. He wants to talk about how you can get the
business for all types of purchases. Develop an outline
of your planned discussion on this. Then with a class-
mate, present your ideas to your boss in a role-playing
situation.
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