Which of the following is a benefit of customer relationship management?   A. one-time business   B. competitive pricing   C. quality service   D. customer loyalty

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter7: Planning And Goal Setting
Section: Chapter Questions
Problem 1EE
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  1. Which of the following is a benefit of customer relationship management?

      A.

    one-time business

      B.

    competitive pricing

      C.

    quality service

      D.

    customer loyalty

     

    Throughout her day at the restaurant, there are several instances when Jane comes in contact with customers, which is an opportunity to influence customer loyalty and enhance the customer relationship. These instances are termed as _________.

      A.

    team interactions

      B.

    moments of positive action

      C.

    touch points

      D.

    loyalty points

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