In food markets, mongers price items by their weight. Zucchini is 49¢ per kilo; fish is $1.99 per kilo, et cetera. What if prices are based on length instead? Let us say zucchini is 49¢ per cm; fish is $1.99 per cm. From a monger's and a consumer's point of view, which metric, weight or length, is preferable? Please explain.

In food markets, mongers price items by their weight. Zucchini is 49¢ per kilo; fish is $1.99 per kilo, et cetera. What if prices are based on length instead? Let us say zucchini is 49¢ per cm; fish is $1.99 per cm. From a monger's and a consumer's point of view, which metric, weight or length, is preferable? Please explain.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter20: Setting Prices

Section: Chapter Questions

Problem 3SC

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