In the 1990’s, almost 70 percent of qualified Ghanaians used the banks. That percentage has now fallen to less than 30 percent due to the introduction of the mobile money technology. Some banking institutions such as Ghana commercial bank, fidelity bank, etc. have tried to deal with this threat by developing their own mobile money apps. Research these bank-based mobile money apps and the regulatory environment regarding them, then write a report advising the banking institutions in Ghana on the opportunities and threats posed by this technology. Discuss some cultural trends in Ghana. Research one of them in depth and write a report on the trend’s impact on marketing in the country. Discuss why marketing as important for not-for-profit organizations as profit-driven ones?
In the 1990’s, almost 70 percent of qualified Ghanaians used the banks. That percentage has now fallen to less than 30 percent due to the introduction of the mobile money technology. Some banking institutions such as Ghana commercial bank, fidelity bank, etc. have tried to deal with this threat by developing their own mobile money apps. Research these bank-based mobile money apps and the regulatory environment regarding them, then write a report advising the banking institutions in Ghana on the opportunities and threats posed by this technology. Discuss some cultural trends in Ghana. Research one of them in depth and write a report on the trend’s impact on marketing in the country. Discuss why marketing as important for not-for-profit organizations as profit-driven ones?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the 1990’s, almost 70 percent of qualified Ghanaians used the banks. That percentage has now fallen to less than 30 percent due to the introduction of the mobile money technology. Some banking institutions such as Ghana commercial bank, fidelity bank, etc. have tried to deal with this threat by developing their own mobile money apps. Research these bank-based mobile money apps and the regulatory environment regarding them, then write a report advising the banking institutions in Ghana on the opportunities and threats posed by this technology.
Discuss some cultural trends in Ghana. Research one of them in depth and write a report on the trend’s impact on marketing in the country.
Discuss why marketing as important for not-for-profit organizations as profit-driven ones?
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