In the late 1990s, car leasing was very popular in the United States. A customer would lease a car from the manufacturer for a set term, usually two years, and then have the option of keeping the car. If the customer decided to keep the car, the customer would pay a price to the manufacturer, the “residual value,” computed as 60% of the new car price. The manufacturer would then sell the returned cars at auction. In 1999, manufacturers lost an average of $480 on each returned car (the auction price was, on average, $480 less than the residual value). Suppose two customers have leased cars from a manufacturer. Their lease agreements are up, and they are considering whether to keep (and purchase at 60% of the new car price) their cars or return their cars. Two years ago, Susan leased a car that was valued new at $14,500. If she returns the car, the manufacturer could likely get $7,540 at auction for the car. Megan also leased a car, valued new at $15,500, two years ago. If she returns the car, the manufacturer could likely get $10,850 at auction for the car. Use the following table to indicate whether each buyer is more likely to purchase or return the car. Buyer Keep and Purchase Car Return Car Megan Susan The manufacturer will lose money (at auction, relative to the residual value of the car) if ____ (Susan or Megan) returns the car instead of keeping and purchasing it. True or False: Setting a more accurate residual price of each car would help attenuate the problems of adverse selection. True False

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter19: The Problem Of Adverse Selection

Section: Chapter Questions

Problem 19.1IP

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In the late 1990s, car leasing was very popular in the United States. A customer would lease a car from the manufacturer for a set term, usually two years, and then have the option of keeping the car. If the customer decided to keep the car, the customer would pay a price to the manufacturer, the “residual value,” computed as 60% of the new car price. The manufacturer would then sell the returned cars at auction. In 1999, manufacturers lost an average of $480 on each returned car (the auction price was, on average, $480 less than the residual value).

Suppose two customers have leased cars from a manufacturer. Their lease agreements are up, and they are considering whether to keep (and purchase at 60% of the new car price) their cars or return their cars. Two years ago, Susan leased a car that was valued new at $14,500. If she returns the car, the manufacturer could likely get $7,540 at auction for the car. Megan also leased a car, valued new at $15,500, two years ago. If she returns the car, the manufacturer could likely get $10,850 at auction for the car.

Use the following table to indicate whether each buyer is more likely to purchase or return the car.

Buyer	Keep and Purchase Car	Return Car
Megan
Susan

The manufacturer will lose money (at auction, relative to the residual value of the car) if ____ (Susan or Megan) returns the car instead of keeping and purchasing it.

True or False: Setting a more accurate residual price of each car would help attenuate the problems of adverse selection.

True

False

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