In today's highly competitive market, collaboration and partnerships can be crucial for enhancing a promotion strategy. What are the key considerations when selecting potential partners, and how can marketers ensure that they are aligned with their brand and goals?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
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 In today's highly competitive market, collaboration and partnerships can be crucial for enhancing a promotion strategy. What are the key considerations when selecting potential partners, and how can marketers ensure that they are aligned with their brand and goals?

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