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- “The competing concepts under which organizations have conducted marketingactivities include: the production concept, product concept, selling concept,marketingconcept, and holistic marketing concept.” Evaluate the advantages and disadvantagesof each concept. Which concept do you believe is the most effective? Why? Alsodiscuss in brief the role of relationship manager in banks.3. Consumers are increasingly concerned about the environment. In light of this trend, What suggestions in terms of strategy development would you offer a producer of plastic shopping bags selling these products to chain stores. 4. How does the concept of the internal environment conflict with the underlying ides of marketing concept?Take the following into consideration: Do you feel that marketing technologies like Big Data and Predictive Analytics would have been effective 10-15 years ago? And how did this come to be the case?
- The Marketing Management : 1- What is the manning of Marketing management ? 2- What is the CRM Process ? 3- What is differences between Sales and Marketing ? 4- What are the duties of the marketing Manger ? 5- How does CRM help in marketing? 6- What are What are the top 5 CRM systems top 5 CRM systems? 7- Is CRM a sales or marketing? 8- What are examples of CRM?Prepare a marketing audit covering the following topics which should be presented to the board of Directors. The strategic marketing audit must consider current and likely future challenges for the chosen organization and include the flowing tools.• Macro environment Analysis - PESTEEL• Situational Analysis - SOWT/ TOWS matrix. Key issues, CSF’s• Micro environment analysis - Porters 5 forces, stakeholder analysis, competitor analysis• Internal environment analysis - Cultural web, McKenzie’s 7 S’s, Portfolio Analysis tools, value chain analysis, brand analysis, core competencies1. Define marketing.2. Does Marketing create or satisfy needs? Discuss.3. Identify and explain the six core aspects of marketing with real-world examples.4. “Marketing orientation provides mutual benefits to customers and company” are you agreewith the statement? Elaborate your answer with examples.5. Discuss the evolution of marketing orientations and identify the positives and negatives ofeach of the orientations.
- This is homework question, can you pls help me -) Marketing managers rely strongly on the vision and mission of the organization when they are developing marketing strategic plans because it leads the managers to support attributing the competitive advantage of the company Explain the importance of the vision and mission to develop strategic plans for marketing?Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of:A. Product development.B. Market development.C. Diversification.D. Market penetration.We've discussed many examples of value-driven or purpose-driven marketing, including Dove, Always, Heineken...even Nike. Choose one, and answer the following: Tell the story of this brand and its purpose-driven marketing campaign. What are the advantages of purpose-driven marketing for a brand and its consumers? Is this a smart way to go to market? Why OR why not?
- 1. How relevant is marketing in every organization? 2. How does marketing help understand the marketplace and customer needs? 3. What core problem do you solve for ideal customers?Designing a successful marketing strategy plan is a complex process where bad decisions can lead to failure and huge losses. As a result, when creating a marketing strategy plan, discuss who will be the team's key players and decision-makers.1Outline how the marketing strategy process applies to a new business in relation to developing, producing, and marketing a new product/service Select any stakeholder or competitor related to the Amazon/Whole Foods acquisition and discuss the strategic applications 2Examine the challenges executives face to develop and implement marketing strategies which achieve the goals of both the organization and society This is the subject of Strategic Marketing, please provide refrences