In which stage of the wheel of retailing is a store most likely to decline or entirely collapse? a. Trading up b. Innovation c. Maturity d. Vulnerability
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- 3- Identify the retail ownership which is flexible and can react quickly to market changes. a. Franchising b. None of the options c. Independent single store d. Corporate retail chainWhich isnt a possible benefit of good Market Basket Analysis? Guidance in where products can best be placed in a retail setting. Improved sales through product bundling. Improved data quality in database transactions. Identification of cross selling opportunities. Better ordering of stock inventory.(Reflective Essay) Why breaking bulk of retailer is best? What would a competitive retailer have to do to get your patronage?
- How do you reconcile Trader Joe's success with the fact that grocery stores as a category are in the maturity stage of the retail life cycle? What are the key factors behind Trader Joe's success and what step should ittake beyound its current arketingactivities to continue to prosper?A store that sells highly-specialized merchandise, top of the line products and premium brands fall into which stage of the wheel of retailing? a. Maturity b. Vulnerability c. Trading up d. Innovationwhy omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailer, and the main challenges of a pure e-commerce retailer when to implement a successful omnichannel business model.
- Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion.Once the leader in discount retailing, Kmart long ago took a back seat to Walmart, Target, and others discount chains. But recent efforts to provide value to customers through innovation show that the veteran retailer may still have its edge. To gain a competitive one-up, Kmart started a unique program that combined the benefits of online and brick-and-mortar shopping. When an item that customers wanted to purchase was not in stock at one of its stores, Kmart would ship the item to the customer’s home for free. To launch this program, Kmart unveiled an ad campaign that illustrated an uncharacteristic relevance to younger, tech savvy customers. With the slight-of-mouth message that customers could “ship their pants” (or any of the other 65 million items in Kmart’s inventory) for free, the ad went viral. As a result, Kmart got its message out in spades, entertaining many while offending a few along the way. What kind of customer does the “Ship My Pants” campaign target? How is this…Once the leader in discount retailing, Kmart long ago took a back seat to Walmart, Target, and others discount chains. But recent efforts to provide value to customers through innovation show that the veteran retailer may still have its edge. To gain a competitive one-up, Kmart started a unique program that combined the benefits of online and brick-and-mortar shopping. When an item that customers wanted to purchase was not in stock at one of its stores, Kmart would ship the item to the customer’s home for free. To launch this program, Kmart unveiled an ad campaign that illustrated an uncharacteristic relevance to younger, tech-savvy customers. With the slight-of-mouth message that customers could “ship their pants” (or any of the other 65 million items in Kmart’s inventory) for free, the ad went viral. As a result, Kmart got its message out in spades, entertaining many while offending a few along the way. After viewing the video featuring Kmart, answer the following questions:…
- Consider the following case study, then answer the questions that follow:The narrative around retail can often make it seem that online is the only space that matters. Time and again we see another celebration of the immediacy, convenience or intuitiveness of digital as a channel for both communication and all‐round service delivery. But is digital reallyreducing other channels to obsolescence? Quite the opposite: there’s a huge advantage to be had in bringing product and experience to life through physical touch. Digital can remove the pain points of the retail experience, but only an omnichannel approach can make it fantastic.Let’s take the ultimate digital provider – Amazon. Its business extension into the bricks and mortar store, Amazon Go, was trialled successfully in Seattle and is set to expand globally. The store takes the pain out of retail by eliminating as many of the grocery pain points as possible, starting withwaiting in line. The ‘tap and go’ element, which commenters…Detailed information about eBay Company. or introduction about eBaywhy omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailer? You are to use and refer to (but not limited to) the following references: • Laudon and Traver, (2020), E-Commerce 2020–2021: Business, Technology and Society, Pearson Intl, Chapter 11.1. Kremez, Z., Frazer, L., Weaven, S. and Quach, S. (2021) E-commerce structures for retail and service franchises: E-commerce implementation in mature franchise systems. Asia Pacific Journal of Marketing and Logistics, 33(6), pp. 1292-1308. Gerea, C. and Herskovic, V. (2022) Transitioning from multichannel to omnichannel customer experience in service-based companies: challenges and coping strategies. J. Theor. Appl. Electron. Commer. Res., 17(2), pp. 394-413. .