How do you reconcile Trader Joe's success with the fact that grocery stores as a  category are in the maturity stage of the retail life cycle?  What are the key factors behind Trader Joe's success and  what step should ittake beyound its current arketingactivities to continue to prosper?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How do you reconcile Trader Joe's success with the fact that grocery stores as a  category are in the maturity stage of the retail life cycle?  What are the key factors behind Trader Joe's success and  what step should ittake beyound its current arketingactivities to continue to prosper?
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