Which of the following is not a potential pitfall of a focused strategy? A firm with focused strategy can become too focused to satisfy buyer needs New entrants would find it hard to achieve the economies of scale Competitors could imitate the product and service offerings Erosion of cost advantages within the narrow segment unanswered

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is not a potential pitfall of a focused strategy?

A firm with focused strategy can become too focused to satisfy buyer needs
New entrants would find it hard to achieve the economies of scale
Competitors could imitate the product and service offerings
Erosion of cost advantages within the narrow segment
unanswered
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