Sales agents have different selling strategies, depending on the type of relationship the buyer and seller either have or want to move toward. Based on this assertion, can you identify one of the following options that is not a selling strategy? a. Strategic partnering b. Script-based selling c. Consultative selling d. Needs-dissatisfaction selling
Sales agents have different selling strategies, depending on the type of relationship the buyer and seller either have or want to move toward. Based on this assertion, can you identify one of the following options that is not a selling strategy? a. Strategic partnering b. Script-based selling c. Consultative selling d. Needs-dissatisfaction selling
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Sales agents have different selling strategies, depending on the type of relationship the buyer and seller either have or want to move toward. Based on this assertion, can you identify one of the following options that is not a selling strategy?
a.
Strategic partnering
b.
Script-based selling
c.
Consultative selling
d.
Needs-dissatisfaction selling
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