Explain the complexities involved with product warranties. Please be sure to address all forms and types of warranties.NOTE: please see the information in the image attached. 5:57Chapter-6 copyLO 3Product Constraints• Warranties• Expressed warranties: Written or verbalizedagreements:• About the performar• That can cover all attributes of the merchandise or onlyof aductone attribute• Implied warranty of merchantability• Made by every retailer when the retailer sells goods• Implies that the merchandise sold is fit for the ordinarypurpose for which such goods are typically usedLO 3Product ConstraintsImplied warranty of fitness• Implies that the merchandise is fit for a particularpurpose• Arises when the customer relies on the retailer to assistor make the selection of goods to serve a particularpurposeLO 3Exhibit 6.8 - Supply-ChainConstraints

Product warranty is a promise of quality and performance of the product by the organization. Product…

Answered: Explain the complexities involved with…

Explain the complexities involved with product warranties. Please be sure to address all forms and types of warranties. NOTE: please see the information in the image attached.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Explain the complexities involved with product warranties. Please be sure to address all forms and types of warranties. NOTE: please see the information in the image attached.

5:57
Chapter-6 copy
LO 3
Product Constraints
• Warranties
• Expressed warranties: Written or verbalized
agreements:
• About the performar
• That can cover all attributes of the merchandise or only
of a
duct
one attribute
• Implied warranty of merchantability
• Made by every retailer when the retailer sells goods
• Implies that the merchandise sold is fit for the ordinary
purpose for which such goods are typically used
LO 3
Product Constraints
Implied warranty of fitness
• Implies that the merchandise is fit for a particular
purpose
• Arises when the customer relies on the retailer to assist
or make the selection of goods to serve a particular
purpose
LO 3
Exhibit 6.8 - Supply-Chain
Constraints

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