International Market Research Your presentation was very well received Yet, having no previous work experience with moving into international markets, you think it might be best to contract with an external service to research international markets In the discussion board, meet with your marketing team and discuss the following challenges ahead of you Consider and discuss the following: – What are the key considerations in choosing such a partner? – What would you expect of them? – How would you go about finding such a partner and what would your selection criteria be? – Is the marketing research process you have learned applicable in part or whole to this effort? – Is it more cost effective to do the research yourself?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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International Market Research

Your presentation was very well
received Yet, having no previous work experience with moving into
international markets, you think it might be best to contract with an external
service to research international markets

In the discussion board, meet with
your marketing team and discuss the following challenges ahead of you Consider
and discuss the following:

– What
are the key considerations in choosing such a partner?

– What
would you expect of them?

– How
would you go about finding such a partner and what would your selection
criteria be?

– Is
the marketing research process you have learned applicable in part or whole to
this effort?

– Is
it more cost effective to do the research yourself?

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