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In this article, an international marketing information system will be defined and described (IMIS).
Step by step
Solved in 2 steps
- International Market Research Your presentation was very well received Yet, having no previous work experience with moving into international markets, you think it might be best to contract with an external service to research international markets In the discussion board, meet with your marketing team and discuss the following challenges ahead of you Consider and discuss the following: – What are the key considerations in choosing such a partner? – What would you expect of them? – How would you go about finding such a partner and what would your selection criteria be? – Is the marketing research process you have learned applicable in part or whole to this effort? – Is it more cost effective to do the research yourself?What is an international marketing information system?market analysis to justify the choice of China as a country and make recommendations on a mode of market entry and marketing strategy to launch the following fragrance from Arran into the Chinese market: You are required to justify the choice of China as the country to launch the fragrance into based on information you have gathered on the chosen country and the market for the product from the databases and reputable online sources. You are expected to analyse both macro (PESTE) and micro factors to justify the choice of China You are required to select ONE appropriate market entry mode for Arran when entering China with the fragrance. You should justify your choice of entry mode with reference to the academic literature and market analysis on the advantages of the mode, the company, product and market . You are required to make recommendations for a Marketing strategy for the fragrance in China which includes adaptations to the marketing strategy to meet the needs of Chinese…
- Analyse the relevant issues that can be raised when a marketing manager is addressing the subject of comparability of international data.Discuss the analytical techniques used by global marketers. When is it appropriate touse each technique?“Global Marketing Research may be daunting but it is necessary in trying to successfully navigate and penetrate a foreign market… Successful, well-conducted international market research minimises the risk of wasted money, time, and effort from ill-informed marketing and financial decisions.”Source: Craig & Douglas (2005). With reference to the above statement, critically discuss the key problems/challenges in collecting international market data and argue how these problems/challenges might be overcome.