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What is an international marketing information system (IMIS) and what does it do?
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- International marketing is more complex than domestic marketing. Provide three reasons why that is the case and support your answers with examples.Discuss the analytical techniques used by global marketers. When is it appropriate touse each technique?What does Global marketing standardization presume?
- This article's goal is to define an international marketing information system (IMIS) and describe how it works.Analyse the relevant issues that can be raised when a marketing manager is addressing the subject of comparability of international data.Explain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.