1. Identify and describe the type of international business of Sushiro.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.  Identify and describe the type of international business of Sushiro.

 

2.  Identify and explain ONE key factor prompted Sushiro to operate outside Japan.

3.  Explain ONE key social or cultural factor affected the company’s international business activities.

 

4.  Analyse and explain ONE key risk the company faced when it operates overseas.

 

5.  With reference to the risk you mentioned in Q.4, what is your suggested action(s) for Sushiro? Explain.  

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