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What is an international marketing information system (IMIS), and why is it necessary?
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- What does Global marketing standardization presume?International marketing is more complex than domestic marketing. Provide three reasons why that is the case and support your answers with examples.International Market Research Your presentation was very well received Yet, having no previous work experience with moving into international markets, you think it might be best to contract with an external service to research international markets In the discussion board, meet with your marketing team and discuss the following challenges ahead of you Consider and discuss the following: – What are the key considerations in choosing such a partner? – What would you expect of them? – How would you go about finding such a partner and what would your selection criteria be? – Is the marketing research process you have learned applicable in part or whole to this effort? – Is it more cost effective to do the research yourself?