It has been said that surveys show that consumers hate advertising, but like specific ads..... Comment.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. It has been said that surveys show that consumers hate advertising, but like specific ads..... Comment.

2. In what types of situations is conducting a census more appropriate than sampling? When is sampling more appropriate than taking a census?

 

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