It refers to any person who takes more active part in the process of exchange Question 2 options: Employer Manager Consumer Marketer

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.2: Largest Toymaker In The World: Lego Builds On Past Success
Problem 2C
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It refers to any person who takes more active part in the process of exchange

 
Question 2 options:
 

Employer

 

Manager

 

Consumer

 

Marketer

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