JAZZ It Up Designers Ltd. is well-known globally for its use of leather, excellent tailoring of suits, readymade dresses, shoes, accessories, watches, sunglasses, jewellery, and many other accessories. The brand value of this company is about US$10.5 billion. The use of social media to communicate with customers is amazing, as the company is seen as approachable and personal. The company has developed personal relationships with their customers and then used those relationships to leverage sales. A. Outline TWO (2) benefits that JAZZ It Up Designers Ltd would gain from using integrated marketing communications.
JAZZ It Up Designers Ltd. is well-known globally for its use of leather, excellent tailoring of
suits, readymade dresses, shoes, accessories, watches, sunglasses, jewellery, and many other
accessories. The brand value of this company is about US$10.5 billion. The use of social media
to communicate with customers is amazing, as the company is seen as approachable and
personal. The company has developed personal relationships with their customers and then used
those relationships to leverage sales.
A. Outline TWO (2) benefits that JAZZ It Up Designers Ltd would gain from using
integrated marketing communications.
B. Summarize the first THREE (3) steps in developing effective marketing communications
for JAZZ It Up Designers Ltd.
C. Examine how JAZZ It Up Designers Ltd as a company can use ANY TWO (2) social
media platform to advertise its new line of clothing and accessories to its existing and
potential customers.
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