1. Read and analyze each of the given situations below. Identify whether this refers to existing customer, prospects, or target market users. Write your answer in the space provided. 1.Students need to buy a tablet/laptop for school Tequirements. 2. Ana used to buy shampoo. 3. Households are living in a remote area. 4. Martha, a call center agent, needs a Wi-Fi. 5. Karlo, a factory worker, needs transportation. 6. Arlene, a student of a public school, needs mobile data in order to comply with the requirements in school. 7. Hospitals need facemasks and PPES. 8. Mike, a sari-sari store owner, wants to go online selling. 9. Jeep drivers need to modify their jeeps for public transportation. 10. Ella needs to buy her vitamin C to boost her mmune system.

1. Read and analyze each of the given situations below. Identify whether this refers to existing customer, prospects, or target market users. Write your answer in the space provided. 1.Students need to buy a tablet/laptop for school Tequirements. 2. Ana used to buy shampoo. 3. Households are living in a remote area. 4. Martha, a call center agent, needs a Wi-Fi. 5. Karlo, a factory worker, needs transportation. 6. Arlene, a student of a public school, needs mobile data in order to comply with the requirements in school. 7. Hospitals need facemasks and PPES. 8. Mike, a sari-sari store owner, wants to go online selling. 9. Jeep drivers need to modify their jeeps for public transportation. 10. Ella needs to buy her vitamin C to boost her mmune system.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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