Knowing the culture of the organizational buying center can helpsalespeople identify what type of approach to use. For example, if youknow that a firm has a central decision maker who seeks input fromothers, then that firm has which type of buying center? a. Autocratic b.Democratic c. Consultative d. Consensus e. None of the above                                                                                                                                         f.  In which process are vendors invited to submit bids based on firm specifications?   a. Rebuy   b. New product purchase   c. Request for proposals   d.Straight rebuy   e.Modified rebuy

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Knowing the culture of the organizational buying center can help
salespeople identify what type of approach to use. For example, if you
know that a firm has a central decision maker who seeks input from
others, then that firm has which type of buying center?
a. Autocratic
b.Democratic
c. Consultative
d. Consensus
e. None of the above                                                                                                                                         f.  In which process are vendors invited to submit bids based on firm specifications?
  a. Rebuy
  b. New product purchase
  c. Request for proposals
  d.Straight rebuy
  e.Modified rebuy 
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