Management must be clear about their objectives in order to establish greater customer relationships. Create a list of four (4) CRM objectives that are common to all of them.
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Management must be clear about their objectives in order to establish greater customer relationships.
Create a list of four (4) CRM objectives that are common to all of them.
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- To facilitate more productive interactions with customers, managers should have a firm grasp on their goals.Find four (4) CRM objectives that are parallel.Define and describe the promise of CRM, explain why it is important in business and choose one model for our business, explaing the reason for choosing this model to justify what you are saying?How does CRM software facilitate the management of customer relationships, and what are some popular CRM software solutions in the market?
- There is a growing acceptance in the use of models in mainstream marketing Although there are obvious limitations to all models used in a practical way, they form a good basis for planning. One of the most used being the Product life cycle (PLC) model. Briefly describe the concept behind the PLC model. Identify a situation in real business environment where this concept/model can be used. What would be the advantages and limitations of this modelThe Marketing Department is finalizing the CPM, IFE, and EFE for presentation to the CEO and members of the BOD next week as part of the preparations for the annual planning in November. You noticed that the KSFs in the CPM and the items included in the IFE (Strengths and Weaknesses) and EFE (Opportunities and Threats) were all rated from 1 to 4. Example in the CPM, the factors were rated from as high as 4 to as low as 1, the IFE which includes both the strengths and weaknesses were rated from 1 to 4 while the EFE items were rated from 1 to 4 as well. Using your knowledge and experience, you can infer that: All tools were properly prepared. Of the 3 matrices, only the EFE is correct. Of the 3 matrices, only the IFE is not correct. The CPM is accurate while the IFE and EFE matrices are inaccurate. Of the 3 matrices, only the IFE is correct.The management of Magic Vision would like to have an efficient supply chain for their high-end eyewear, but unfortunately, they are not satisfied with the performance of their marketing intermediaries in promoting the product. The company decided to sell its products only through its own efforts since its objective is to reach the target sales for the year. Do you think that the owner's decision is an effective strategy? If yes or no, justify your answer.
- Comment on the alternative to McCarthy’s 4P Marketing Mix suggested in terms of “People, Processes, Programs, and Performance.” Explain why IT IS or IS NOT more relevant from the perspective of customers today.CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.establishing a successful customer relationship and stay competitive in the market, Amazon should take care of the following. Elaborate both areas in detail. The elements needed in the implementation of the successful CRM strategies.
- Describe the Marketing Concept as it is defined in this course including the 4Ps of the marketing concept and the marketing mix. What are the three key questions agents must answer to understand if the property, product or service is useful to the client? Also describe how agents can apply the following types of utilities to help them identify how useful the product or service is to clients: utility of time, possession, place and form to fulfill the needs of their clients. And last, describe at least two technology tools that agents can use to market properties and services for clients.How were the above strategies related to their Customer Relationship Management (CRM) and future sale?A company will apply STP (Segmentation, Targeting, and Positioning) model in order to serve the target consumers and to fulfil customers’ needs and requirements. Assume that you are the marketing manager of Air Asia, EXPLAIN how Air Asia use the STP model to meet customers’ needs. Give examples to support your answer.