! Marketing course (pls i need the answer inparagragh not writien by hand)Describe how marketing concepts :what market segmentation is and when touse it.the five steps involved in segmenting andtargeting markets.Recognize the bases used to segmentconsumer and organizational (business)markets.Develop a market product grid to identify atarget market and recommend resultingmarketing actions.how marketing managers position products inthe marketplace.can be applied to your personal and/orprofessional life (Be specific and provideexamples.)

The marketing concept seems to be the utilization of market information to concentrate on the…

Answered: Marketing course (pls i need the answer…

Financial And Managerial Accounting

15th Edition

ISBN:9781337902663

Author:WARREN, Carl S.

Publisher:WARREN, Carl S.

Chapter28: The Balanced Scorecard And Corporate Social Responsibility

Section: Chapter Questions

Problem 1PB: Instructions 1.Based on the balanced scorecard and the following descriptions of the predicted...

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Instructions 1.Based on the balanced scorecard and the following descriptions of the predicted relationships between strategic objectives, draw the scorecards strategy map. a.Training employees effectively and reducing employee turnover can both be expected to improve returns processing and reduce shipping errors. b.Both improving returns processing and reducing shipping errors can be expected to delight the customer. c.Delighting the customer can be expected to increase market share. 2.Based on the balanced scorecard and the following descriptions of the predicted relationships between performance metrics, draw the scorecards measure map. a.Median training hours per employee and average employee tenure will both influence hours from returned to refunded and number of erroneous shipments. b.Both hours from returned to refunded and number of erroneous shipments will affect percentage of customers who shop again and online customer satisfaction rating. c.Both percentage of customers who shop again and online customer satisfaction rating will influence the companys market share. 3.Label each element of the balanced scorecard.
Choose a company and describe how a specific issue, policy, or procedure (for example, granting merchandise returns, establishing sales prices) might look if the business is structured as a centralized business.
Which of the following terms means knowing how a business is run and how it is influenced by external forces, and knowing and understanding the overall industry? A. commercial awareness B. conceptualization C. collaboration D. imagination
Critique one aspect of each of Lululemon’s marketing mix strategies. Product Strategy Market Channel Strategy Marketing Communication Strategy Target Markets
Integrated marketing communication is not a straightforward process, after being exposed to a marketing communication, consumers go through several steps known as AIDA model before actually buying or taking some other action. Explain what stages are involved in AIDA model and provide example to illustrate your answer
A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company’s existing or upcoming products is a. market segmenting. b. customer relationship management. c. consumer buying behavior. d. sales forecasts. e. social media.
Identify the steps a business organisation might need to take to carry out market research in anoverseas market. Discuss whether the business would be best advised to have someone do theresearch for them or do it themselves.
Please create the following: Marketing Aspect: • Marketing Segmentation • Target Markets • Promotional Activities
The legal or regulatory frameworks affecting market- ing are at different stages around the world; different priorities and influences are at work. Explain their impact on marketing in your country and how companies are reacting to the laws or regulations.
What Financial Perspective Objectives and Initiatives should I develop when the 3 preceeding perspectives are as follows:CustomerCustomer Satisfaction: Achieve high customer satisfaction scores by ensuring a consistent pattern of positive customer experiences at all customer touchpoints whether person to person, through voice communication, text messages, or over the internet.Internal Business ProcessDraw customers to our channels and streamline the fulfillment process to improve service speed and accuracy.Learning and GrowthDevelop a competent and motivated workforce to drive a customer-centric culture
1. Strategic management is said to be ongoing planning, monitoring, analysis and assessment of all necessities an organization needs to meet its goals and objectives. Explain with examples the concepts of company vision, mission and objectives. 2. As the manager of Lulu hypermarket in Oman, you are required to analyze the competitive environment and strategic dilemma created by the recent COVID-19 pandemic in terms of the changing market trends and technological advancement and describe how to attain strategic fit. 3. As the chief strategist of a manufacturing company in Oman, evaluate the cost leadership business strategy against the differentiation strategy in terms of how well it helps the company gain a competitive advantage. 4. Explain the concept and significance of strategy evaluation and control in light of the series of business-functional activities involved in strategy implementation. Utilize a straightforward flowchart to illustrate the process of strategy evaluation and…
When companies are price-setters, their products and services a. are priced by managers using a target-pricing emphasis. b. tend to have a lot of competitors. c. tend to be commodities. d. tend to be unique.

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