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- Write an article summary in memo format to Sandra Ellington that addresses two articles on future technology trends. Include an introduction, such as “As you requested, I am submitting two article summaries. . . .“ Identify the author, article title, journal or website name, and date of publication for each article. Explain the purpose of each article and summarize three or four of its most important findings. Include an appropriate subject line and add meaningful headings. Your boss would also like a concluding statement indicating your overall reaction to the articles.Analyze the abstracts from the perspectives of the following: a) background, b) topic, c) approach, d) conclusion, e) significance", and also analyze the title and have your opinion about it whether it's right as per the paper or if you think you can write a better title for that paper for their features and reasoning. The first title is third-party logistics providers (3PLSP) Bibliometric analysis; outsourcing Third-party logistics (3PL) service providers are crucial to achieving sustainability in supply chain management (SCM). Third-party logistics service providers (3PLSP) are identified in such a way that they can help a firm fulfill its targeted objectives. The choice of 3PLSP must take into account broad selection criteria that are pertinent to both current and future needs. Various modeling techniques have been applied to evaluate and select 3PLSP. For the evaluation and selection of 3PLSP in the given set of situational requirements, a set of different selection criteria has…Directions: Read each statement carefully. In a separate sheet of paper, write TRUE if the statement is correct and FALSE if the statement does not fit the description 1. CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention 2. Customer database information is also used in customer segmentation and profiling 3. An intimate knowledge and understanding of customer needs and wants can lead to ineffective customer service that can result in long-term customer loyalty. 4. Acquiring and keeping customers is the end goal of businesses because customers create demand. 5. Maintaining high levels of customer service quality may be simple due to variability of services. 6. Customer's lifetime value involves activities designed to enhance customer satisfaction, or the perception that a product has met or exceeded expectations. 7. Customer Relationship Management can take on many forms-salesperson assistance, product delivery, technical…
- Briefly compare the advantages and disadvantages of illustrating data with charts (bar and line) versus tables. (L.O. 5) What is the purpose of an executive summary? (L.O. 6) What are the three major parts of a formal report, and what components are found in each? (L.O. 6) critical Thinking What category of proposal, solicited or unsolicited, is more likely to succeed, and why? (L.O. 1) What is the difference between conclusions and recommendations in a report? (L.O. 216- Which one of the following is an example of Whistle blowing? a. Discussing the reasons for low profitability in the annual general meeting b. Disclosing the malpractices done by the accounting staff to the supervisor c. Holding a press conference to announce the launching of the new product d. Holding an extra ordinary general meeting to discuss the diversification plansAssignment Description and Instructions: As a group of aspiring entrepreneurs, you must create a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). Key Elements of the Business Plan Marketing Strategy (13 marks) This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.
- Assessment: Directions: Choose the letter of the best answer and write it on the blank provided. ___________1. A proposal is a ________. Unique plan of action B. An idea C. A reminder D. An intent ___________2. A proposal is designed to ________. Impress people B. Persuade a defined audience C. Remind a client Educate a client ___________3. A proposal may be classified as ________. Local and international B. Simple and complex C. Internal and external D. Productive and unproductive ___________4. An internal proposal is written for use _______. A. Outside the organization B. For community C. For very important person D. Within an organization ___________5. An external proposal is aimed at audience _________.…Which of the following statements about an organization’s mission statement is true? Select one: a. The mission statement should express an organization’s purpose. b. The mission statement should identify how an organization will meet the needs of its targeted customers. c. The mission statement must be communicated throughout the organization. d. All of the statements are true.Content marketing can be a very hectic mess unless you organize it into clear businessprocesses. Consider the following process: The content writer takes up & finishes the first draft of an article. Includesdescriptions of any custom images that are to be used in the articleThe marketer gathers influencer contact information, to be used for advertisingand marketing once the article is doneThe editor proof-reads the article, makes points on grammar, style, spelling, etc.The designer creates custom images as asked, sending them over to the contentwriterThe writer takes the comments into consideration, fixes any mistakes, and addsthe images to the articleThe SEO expert makes sure that the article meets the right optimization bestpractices & publishes the articleThe marketer uses a combination of advertising & email outreach to make surethat the article is read.Note: Construct the business process diagram and apply the flowcharting process.
- B. You represented your company at the Green Building Conference held by the National Association of Home Builders in Salt Lake City, Utah. Your supervisor asked for a written description of the latest trends. What report category and format would be appropriate? (L.O. 2, 4) C. How would you determine whether to use the direct strategy or the indirect strategy for any company report you are writing? (L.O. 1) D. Why would you want to start your research with secondary data rather than gathering primary data right away?Directions: Read each item carefully. Write the letter of the correct answer.1. It is a management process of creating and maintaining fit between the objectives and resources of the organization and the changing marketing opportunities.A. Strategic PlanningB. StrategyC. PlanningD. Tactical Planning2. It is a unique combination of the four P’s which are product, place, promotion and pricing.A. Marketing MixB. Marketing SampleC. Marketing TechniquesD. Marketing Strategies3. Which of the following is not a strategic planning process?A. Strategy FormulationB. Defining the corporate missionC. MarketingD. Implementation4. It is the collection and interpretation of information about forces, events, and relationships that may affect the future of an organization.A. Market OpportunityB. Environmental ScanningC. Goal FormulationD. Operations Management5. It is a short range planning that emphasizes the current operations of various parts of the organization.A. Planning B. Tactical PlanningC.…______ 10. Which of the following statements best describes the relationship between organizational structure and organizational design? A. Organizational structure establishes the reporting structures within a company, while organizational design is depicted by an organizational chart. B. Organizational structure is a formal process of integrating information, technology, and people to achieve objectives, while organizational design is the formal lines of authority and power. C. Organizational structure is the formal lines of authority and power, while organizational design is a formal process of integrating information, technology, and people to achieve objectives. D. Organizational structure is a change management philosophy, while organizational design aligns a company's structure with its mission.