WILL DOWNVOTE IF YOU GIVE WRONG OR PLAGRISED ANSWER You are responsible for digital marketing of fast-growing and ambitious women fashion apparel from Bangladesh. Your online sales contribute 20% to your overall sales. Primary markets for online sales are India (45% of total online sales revenue), Australia (30% of total online sales revenue), and Indonesia (20% of total online sales revenue). Other regions contribute only 5% to total online sales revenue. You have allocated 50% of your digital ads to Australia, 40% to India, 5% to Indonesia, and 5% to the other markets. Moreover, you have noticed that your conversion rate in Australia is lower than in India and Indonesia. You need to deploy a digital marketing campaign to increase awareness about the services and increase online sales contribution to total sales to at least 35%. In a reflective paper, please address the following: Question 1 In a short essay, using no more than 500 words, please evaluate:What guerrilla or ambush marketing actions could you create to increase awareness and sales in the digital space? What factors do you need to take into account to ensure success of guerrilla marketing efforts?

WILL DOWNVOTE IF YOU GIVE WRONG OR PLAGRISED ANSWER You are responsible for digital marketing of fast-growing and ambitious women fashion apparel from Bangladesh. Your online sales contribute 20% to your overall sales. Primary markets for online sales are India (45% of total online sales revenue), Australia (30% of total online sales revenue), and Indonesia (20% of total online sales revenue). Other regions contribute only 5% to total online sales revenue. You have allocated 50% of your digital ads to Australia, 40% to India, 5% to Indonesia, and 5% to the other markets. Moreover, you have noticed that your conversion rate in Australia is lower than in India and Indonesia. You need to deploy a digital marketing campaign to increase awareness about the services and increase online sales contribution to total sales to at least 35%. In a reflective paper, please address the following: Question 1 In a short essay, using no more than 500 words, please evaluate:What guerrilla or ambush marketing actions could you create to increase awareness and sales in the digital space? What factors do you need to take into account to ensure success of guerrilla marketing efforts?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section6.2: Mattel Uses Market Segmentation To Stay On Top

Problem 3C

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