Start with a detailed description of your vision. If you are opening a toy store, describe the types of toys you will carry and the reasoning behind your choices. Instead of saying your store will carry a wide range of toys for children ages 5 through 12, consider a more descriptive statement such as educational toys supporting the standards in local towns, or eco-friendly toys providing an alternative to computer games and electronics. This gives readers an idea of who you are and what types of choices you will make. It also communicates that you have a concrete plan. Emphasize the unique and creative features of your plan to establish that you understand your niche and are prepared to capitalize on it. There is no specific format. Come up with at least 4-5 specific goals and objectives you have for the business.
Start with a detailed description of your vision. If you are opening a toy store, describe the types of toys you will carry and the reasoning behind your choices. Instead of saying your store will carry a wide range of toys for children ages 5 through 12, consider a more descriptive statement such as educational toys supporting the standards in local towns, or eco-friendly toys providing an alternative to computer games and electronics. This gives readers an idea of who you are and what types of choices you will make. It also communicates that you have a concrete plan. Emphasize the unique and creative features of your plan to establish that you understand your niche and are prepared to capitalize on it. There is no specific format. Come up with at least 4-5 specific goals and objectives you have for the business.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Start with a detailed description of your vision. If you are opening a toy store, describe the types of toys you will carry and the reasoning behind your choices. Instead of saying your store will carry a wide range of toys for children ages 5 through 12, consider a more descriptive statement such as educational toys supporting the standards in local towns, or eco-friendly toys providing an alternative to computer games and electronics. This gives readers an idea of who you are and what types of choices you will make. It also communicates that you have a concrete plan. Emphasize the unique and creative features of your plan to establish that you understand your niche and are prepared to capitalize on it. There is no specific format. Come up with at least 4-5 specific goals and objectives you have for the business.
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