What is knowledge? Data converted into a meaningful and useful context. Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Raw facts that describe the characteristics of an event or object. Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources.

What is knowledge? Data converted into a meaningful and useful context. Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Raw facts that describe the characteristics of an event or object. Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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