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- Which of the following examples would most likely use extensive advertising? a. CleanRinse, Inc. makes a laundry detergent that has eight substitutes. b. AgriGrow, Inc. produces a homogeneous product called dwarf wheat. c. JuicyDelight, Inc. produces an orange juice that is almost identical to five other brands. d. DirtClean, Inc. makes a vacuum cleaner that has two substitutes.Urgent please. Answer must be plagirism free. Answer should be in reasonable lenghth. Not too brief and not too long. Describe the 4 stages of the expenditure cycle?Please, I need help with number one and two! 1. The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budget of $1000 between digital advertising and radio advertising. Management decided that at least 25% of the budget must be spent on each type of media, and that the amount of money spent on digital advertising must be at least twice the amount spent on radio advertising. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from 0 to 100, with higher values implying greater audience exposure. If the value of the index for digital advertising is 50 and the value of the index for spot radio advertising is 80, how should the restaurant allocate its advertising budget in order to maximize the value of total audience exposure? a. Formulate a linear programming model that can be used to determine how the restaurant should allocate its advertising budget in order to maximize the value of…
- Based on the discussion of SIX (6) Hofstede’s cultural dimensions differences between United States of America (representing the government of USA) and China (representing Alibaba), discuss of how data/information on each of this dimension can help Alibaba to make wise decisions to overcome this counterfeits goods issueEach year, managers at Bausch & Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses. What advantages and disadvantages of each alternative should they consider? Which media would you recommend and why? required text: Kerin, R., & Hartley, S. (2021). Marketing (15th ed.). McGraw Hill. ISBN: 978-1259924040. Chapters 18 & 19Lawson Advertising Agency is trying to persuade Kansas City Sailboards Company to spend more on advertising. The agency’s argument is that a constant and strong positive relationship exists between advertising and sales in the sailboard industry. Sue Lawson presents these data taken from the industry data for stores similar in size and market share to Kansas City Sailboards: advertising expense $2,500, 3,000, 3,500, 4,000, 4,500, 5,000, 5,500; annual sales 96,000, 110,000, 124,000, 138,000, 143,000, 147,000, 150,000. Graph annual sales and advertising expense?
- read the 3 articles below, and write a 2000 worrd page analysis regarding social media, proposed laws to restrict it (research laws, above and beyond what is mentioned in the articles below), and the reason such laws are being proposed. And weigh that research and analysis against the First Amendment, of which you must cite at least two First Amendment cases that you have researched that will support whatever your conclusion will be as to whether such laws are Constitutional. As always this will take research and critical thinking. It is due by the end of day of Sunday April 7th. https://www.wsj.com/us-news/law/florida-passes-law-banning-social-media-for-minors-under-14-abae4ce3?mod=Searchresults_pos4&page=1 https://www.wsj.com/tech/personal-tech/new-snapchat-feature-teen-insecurity-754ebae0?mod=Searchresults_pos8&page=1 https://www.nytimes.com/2024/03/28/opinion/threads-x-twitter-social-media.html?searchResultPosition=10Give an example of manipulative advertising. a. How the Dominant Model (DM) evaluates examples of manipulative advertisingthat you gave? Give your argument against DM based on one theoryor another (freely chosen ethical theory).b. Do you agree with the opposing arguments or the DM's initial evaluation? Explain your argument!According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.
- 1) The term channel in communication meansA. the medium through which a message travels from sender to receiverB. the context of the communicationC. the volume at which a message is receivedD. the process of changing thoughts into symbols2) This preparation process involves looking at the characteristics of the receivers of the senderâs message.A. Determining the messageB. Audience analysisC. Channel evaluationD. Receiver response analysis3) A receiverâs response to a senderâs message is calledA. channelB. feedbackC. encodingD. decoding4) This act is involuntary and happens automatically.A. ListeningB. FeedbackC. HearingD. Responding5) This happens when you receive, construct meaning from, and respond to the senderâs message.A. RespondingB. AttendingC. ListeningD. Hearing6) With this type of response, you analyze or teach the sender about the cause of his or her concern.A. QuestioningB. InterpretingC. ParaphrasingD.…38-39-40 Annswer those mcq A) The concept of being "important and profitable" as a prerequisite for targeting refers to the fact that: (Segments must be accessible to companies through persuasive communications and product distribution. Segments must be undifferentiated to facilitate their targeting. (The segments and their purchasing power must be high enough to Generate substantial income. The segments must not be too large to limit marketing expenses. B) Which of the following questions would be considered a good question for a questionnaire? Drug abuse is a serious offense; 1 =disagree at all, 7 = all to Agreed. Samsung is the best Android brand on the market. Do you agree? 1 = disagree at all, 7 - completely agree. Please rate our service on a scale of 1 to 7, 1 being bad and 7 being excellent. (How did the teachers and students of your school react to the new 45-minute meal period; 1 being dissatisfied and 5 being satisfied. C) In the consumer…During the recent COVid-19 pandemic, some employers mandated that all employees must be vaccinated to retain their jobs except the refusal is based on rr pre-existing medical condition. Give a comprehensive analysis of pre-existing medical condition and state whether or not you think that the mandate was fair.