1. Assume that Mega Super is a leading supermarket chain located in Kandy and it hasrecorded a substantial growth over the last 10 years. However, Mega Super isexperiencing an intense competition at the moment from other leading supermarketchains and therefore they are trying to create higher customer value in order to enhanceits competitiveness.i.ii.iii.Explain what is meant by customer value with respect to Mega Super. (05 marks)Discuss the corc marketing aspects that Mega Super needs to focus on to sustainits competitiveness.(05 marks)Explain how Mega Super has to manage its customers in the stage of post-purchase behavior.(05 marks)(Total marks 15)

Mega Super, a leading supermarket chain in Kandy, has witnessed significant growth over the past…

Answered: Mega Super is a leading supermarket…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

16.I described a "long tail effect" for much marketing work which makes it difficult to accurately know exactly how much revenue is generated by a marketing project. Which of the following are examples of marketing's "long tail effect?" (Select all which apply.) Group of answer choices Adding an important feature to a product sometimes increases sales only slightly, but that increase lasts for years and that's how it generates profit. We demand that our new product introductions generate profit within the first month and only consider those sales in evaluating the effort. An advertising campaign might generate an immediate boost, but it's impact continues by driving low levels of sales for a very long time. My company likes to spend a lot of money very quickly on a campaign so we can measure very high immediate sales.
Marketing FINAL REIVEW QUESTION ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATION thanks QUESTION 11 A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n) a. Taxation analysis b. Intellectual rights research c. Cost versus Benefit analysis d. None of the above QUESTION 12 Introducing Switching Costs for the customers in the use of a company's product is a way of a. advertising b. building long term relationships c. minimizing costs d. transaction based marketing QUESTION 13 In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with a. private label/brands b. manufacturer brands c. captive brands d. all of the above QUESTION 14 The assortment of product…
7.A manager is called in to help whenever there is break-down in a firm's production line. What primary skill does the manager need to apply when such breakdowns occur? A.Communication B.Delegation C.Conceptual D.Technical
Page1. High Quality as a value proposition :Paras took on himself to ensure quality becomes a top differentiator and a valueproposition to its customers. They started working closely with beekeepers in theHimachali region around the Himalayan foothills and in Muzaffarpur, where theyencourage ethical beekeeping. Ethical beekeeping is a format where a hundred per centof the honey is harvested at no point. Only 60% will be taken out of the hives that, orthrough that process, at any point, 40% will be left back for the bees.Also, through the exploration and pursuit of pure honey, Paras came acrossmultiflora honey, which is most commonly used as a source of honey. But unfortunately,adulteration happens when a blend of multiflora honey is packaged and sold. Parasensured that the lab tested the source from which they collected the honey to ensurethe promise of purity was kept at every stage. Moreover, while sourcing the honey, thehoney twig ensured that it was entirely antibiotic-free.2.…
Which of the following statements about the pink tax is FALSE in relation to the market for personal hygiene products? Question 3Answer a. The pink tax benefits men and those who do not buy female-marketed products by allowing firms to charge lower prices for male-marketed products b. The markets for men- and women-marketed products are separated through the use of advertising c. All of the statement are true d. The pink tax only exists because women are willing to pay higher prices for women-marketed personal hygiene products e. The pink tax is an example of 3rd degree price discrimination
Topic: principle of Marketing DESCRIPTION OF THE ASSIGNMENT Please to read and answer the question thoroughly A Radant Beauty for a New Generation When Sam Rainer launched Radant Beauty in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first-year sales goal of $1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well. His skincare company and product line had already topped the $1 Million mark and showed no signs of slowing.The line was formerly owned Zirh Skin Nutrition, a male skincare line that was acquired by Shisheido in 2000. Rainer immediately recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skincare companies, which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition ageing…
Marketing FINAL REIVEW QUESTION ONLY ANS NEED …BUT Right Answer please ……. NO EXPLANIATION thanks UESTION 1 The government/society awards patents (temporary monopoly) for innovations so to a. Allow inventors time to recover the cost of the invention b. Allow inventors to realize some profit out of the invention c. Provide companies with incentives for technological innovation d. All of the above QUESTION 2 Arbitrarily, NY Times selecting a location on Brooklyn Bridge to interview passerbys as being NYC residents about their opinion regarding CUNY funding is an example of a. media sampling b. cluster sampling c. non probability sample d. random sample QUESTION 3 For a firm, the more generic/commodity like is its product, a. The greater will be its profits b. The lower will be its profits c. The higher will be its costs d. We cannot tell QUESTION 4 For a…
1. Mention the main competitors of Apple.
Question---- Assess the key attributes of organizational policies that make them effective.
Question 1.2: “A research scholar has to work as a judge and derive the truth and not as a pleader who is only eager to prove his case in favour of his plaintiff.” Discuss the statement pointing out the objectives of research.
1. According to the production concept, a company should focus more on a. Improving the quality of the product b. Understand the customer needs and make products accordingly Involve in some charity C. activities d. Producing products in higher quantity1. According to the production concept, a company should focus more on a. Improving the quality of the product b. Understand the customer needs and make products accordingly Involve in some charity C. activities d. Producing products in higher quantity to reduce its cost and increase availability to reduce its cost and increase availability
7. Speaking of corporate dividend policy, the “information content” effect refers to:a) The tendency to attract investors who are sympathetic to its dividend policy.b) Companies will pay dividends from flows that cannot be reinvested in projects with a positive NPV.c) The theory that investors consider changes in dividends as forecast signals for earnings.d) Investors will be interested in those companies that pay the highest dividends.

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS