Monopolies exist because of barriers to entry, obstacles that prevent other firms from entering an industry and competing for market share. For each case, indicate which barrier to entry applies. a. Coca-Cola's vast market share in the soft drink market: Network externalities Brand loyalty Control of a resource O Legal barrier b. China's control of the market for rare earths (a group of minerals used to produce electronics): Economies of scale O Network externalities Control of a resource Brand loyalty O Legal barrier

Principles of Economics 2e
2nd Edition
ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter9: Monopoly
Section: Chapter Questions
Problem 27CTQ: For many years, the Justice Department has tried to break up large firms like IBM, Microsoft, and...
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Monopolies exist because of barriers to entry, obstacles that prevent other firms from entering an industry and competing for
market share. For each case, indicate which barrier to entry applies.
a. Coca-Cola's vast market share in the soft drink market:
Network externalities
Brand loyalty
Control of a resource
Legal barrier
b. China's control of the market for rare earths (a group of minerals used to produce electronics):
Economies of scale
Network externalities
Control of a resource
Brand loyalty
O Legal barrier
Transcribed Image Text:Question 1 of 20 <> Attempt 2 Monopolies exist because of barriers to entry, obstacles that prevent other firms from entering an industry and competing for market share. For each case, indicate which barrier to entry applies. a. Coca-Cola's vast market share in the soft drink market: Network externalities Brand loyalty Control of a resource Legal barrier b. China's control of the market for rare earths (a group of minerals used to produce electronics): Economies of scale Network externalities Control of a resource Brand loyalty O Legal barrier
Question 1 of 20
>
Attempt 2
c. Pfizer's control of the production of Viagra:
Control of a resource
Economies of scale
Legal barrier
Brand loyalty
Network externalities
d. The local utility company that can provide electricity to the entire market at a lower average cost than other producers:
Control of a resource
Brand loyalty
Economies of scale
Legal barrier
Network externalities
e. Facebook's position in social media:
Transcribed Image Text:Question 1 of 20 > Attempt 2 c. Pfizer's control of the production of Viagra: Control of a resource Economies of scale Legal barrier Brand loyalty Network externalities d. The local utility company that can provide electricity to the entire market at a lower average cost than other producers: Control of a resource Brand loyalty Economies of scale Legal barrier Network externalities e. Facebook's position in social media:
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