My business is mobile dog groomings. Please explain and use phase 1 and phase 2 and phase three Corporate social responsibility (CSR) programs need to do more than just “doing good.” The most successful CSR initiatives tell a company’s story, implement stakeholder feedback, share with client’s ethical alignments and transparently illustrate where social dollars are being spent. Please consider the four-step process provided belowConstruct your approach around your company’s core competenciesChoose issues that matter to your target audienceDevelop CSR initiatives that your employees can get behind and want to share the commitment to othersMeasure and publish the ROI of your CSR efforts for all stakeholders to seeStudents will develop a CSR for their company they have chosen at the beginning of the term. Questions to consider:What will be the plans first, second and /or third phase programs?What impact are you trying to make with the chosen direction for the CSR?How does it connect with the company’s vision, mission, core values and strategic plan?How will the plan be funded during the phases?What will be the means for which the company will communicate the CSR internally and externally?

In today's business landscape, Corporate Social Responsibility (CSR) has become increasingly vital…

Answered: My business is mobile dog groomings.…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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My business is mobile dog groomings. Please explain and use phase 1 and phase 2 and phase three

Corporate social responsibility (CSR) programs need to do more than just “doing good.” The most successful CSR initiatives tell a company’s story, implement stakeholder feedback, share with client’s ethical alignments and transparently illustrate where social dollars are being spent. Please consider the four-step process provided below Construct your approach around your company’s core competencies Choose issues that matter to your target audience Develop CSR initiatives that your employees can get behind and want to share the commitment to others Measure and publish the ROI of your CSR efforts for all stakeholders to see Students will develop a CSR for their company they have chosen at the beginning of the term. Questions to consider: What will be the plans first, second and /or third phase programs? What impact are you trying to make with the chosen direction for the CSR? How does it connect with the company’s vision, mission, core values and strategic plan? How will the plan be funded during the phases? What will be the means for which the company will communicate the CSR internally and externally?

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