Once in a particular retail outlet, what in-store and/or online characteristics can influence brand andproduct choice? Give an example of each
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Once in a particular retail outlet, what in-store and/
or online characteristics can influence brand and
product choice? Give an example of each
Step by step
Solved in 2 steps
- Explain the concept of a Category Captain within a Retail contextChoose three different online retailers and highlight two examples of differentiation in each.1- Identify from the following options the factor that forces the producers and the retailers to offer the best product and services to the customers. a. Product assortment b. Retail Competition c. Retail format d. Price promotion
- The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is that image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain.What factors (other than price) do customers place a value on? How can a retailer use these factors to create a differential advantage?The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Isthat image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain. (AACSB: Written and OralCommunication; Information Technology; Reflective Thinking)
- The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?Using examples, what pre-sale and post-sale activities are performed by the retail outlet?Elucidate the hierarchy of effects from a retail perspective. Apply your answer to Reliance digital’s new store in the city.
- Classify each of the following products into either convenience,shopping, specialty, or unsought goods: toothpaste, life insurance,Sharp TV, Eggo waffles, lettuce, Coach handbag, adidas soccer cleats,furniture.The same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over the others?Write a paragraph about how to buy from Amazon.