Think of a fast food outlet or corporation that is operating in your country, but is also known world wide. From your personal experience or otherwise, compare the similarities and differences in the company; (for example, in the products and services it offers; in the dress code; its operations, etc.)

Think of a fast food outlet or corporation that is operating in your country, but is also known world wide. From your personal experience or otherwise, compare the similarities and differences in the company; (for example, in the products and services it offers; in the dress code; its operations, etc.)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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