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- Accompanying the release of every Disney movie was an avalanche of commercials by McDonalds promoting characters from the movie in its “Happy Meals.” The two companies had entered into a strategic marketing partnership in 1996 for 10 years that was valued at $10 billion. The two companies agreed to promote Disney movies using a marketing campaign featuring television and radio spots and in-store giveaways. Both companies benefitted from this arrangement. Disney got to create awareness for its movies and McDonalds used recognizable characters to draw customers (particularly kids) to their restaurants. Clarify What McDonalds and Disney had as a strategic cooperation. Explain why would firms enter into this kind of strategic cooperation? Describe how it Can Create Value for FirmsSolar Living discovers that Sunny Solar is planning to use the slogan “The Sun Is Always Shining on Solar Energy” in its marketing materials. Solar Living quickly files a trademark application for that phrase to prevent Sunny Solar from using it, although Solar Living has no plans to use the slogan. Will Solar Living’s application be granted? No, because Sunny Solar can prove that it thought up the slogan before Solar Living did. Yes, because Solar Living was the first to file for the trademark, and the U.S. operates on a first-to-file system. Yes, because “The Sun Is Always Shining on Solar Energy” is a phrase that can acquire a secondary meaning. No, because for a trademark to be granted an applicant must actually use, or intend to use, the mark in commerce.During the last year, ABC Company and XYZ Company have been battling each other for market share in the greater Detroit marketing area. Competition has included stepped up advertising and larger than usual product discounts to attract customers. ABC Company recently filed a case in federal court alleging violations of federal antitrust laws by XYZ Company. As proof of predatory pricing activities by XYZ, ABC shows the court that XYZ has experienced average monthly losses in its Detroit area sales region of $100,000 for each of the last six months. During a similar period the previous year, XYZ had monthly average regional profits of $60,000. This data shows that: A. XYZ Company was clearly engaged in predatory pricing activities. B. XYZ Company clearly went from a profit to a loss position in the Detroit sales region. C. ABC Company must have experienced similar profit problems. D. XYZ Company's sales volume must…
- Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?1. One way to support a charge of ____________ against a company would be to prove that they sold a product or service to different business buyers at two or more prices that did not reflect a proportional difference in costs. a. psychological pricing b. price discrimination c. product-form pricing d. customer-segment pricing e. loss-leader pricing 2. An industry-leading high-tech company just announced that it was cutting its prices and would price its products at whatever level was necessary to protect its market share. This is evidence of a ________ pricing objective. a. target return b. sales-oriented c. status quo-oriented d. non-price competition e. profit maximization10- If a businessman store food product with the aim to create shortage and release the products later on in market at higher price. This practice is known as a. Integrity b. Hoarding c. Trickery d. Riba
- On a beautiful Saturday in October, Francie decides to take the twenty-mile ride from her home in New Jersey into New York City to do some shopping. Francie finds that Brown’s Retail Sales, Inc., has a terrific sale on televisions and decides to surprise her husband with a new high-definition television. She purchases the set from Brown’s on her VISA card for $1,450. When the set is delivered, Francie discovers that it does not work. Brown’s refuses to repair or replace it or to credit Francie’s account. Francie therefore refuses to pay VISA for the television. VISA brings a suit against Francie. Will VISA prevail? Why or why not?Ethics Several online stores now sell products to consumers al different prices based on the use(s information, such as geographic location-which determines your proximity to competitors and your area~ averageincome. Although this practice, known as Internetprice discrimination, is nol illegal, some would say itis unethical. Do you believe this practice is unethical?Should thi.s practice be illegal? If you think the practiceshould be legal, should retailers be required to put adisclaimer on their site? Explain your reasoning.What is an implied warranty? How is it created? Describe the implied warranty of merchantability (include merchantable goods and merchantable food) and the implied warranty of fitness for an ordinary purpose.
- Which of the following is an additional labeling requirement for cosmetic products? Expiry date Whether or not it may be an irritant Precautions Any of the above26 Which of the following is TRUE regarding the customer rights?* A. Ensure the transaction, service or products shariah approved activity B. Right to fulfilment of a valid contract C. The equity participant D. Right to fair treatment. Chapter 9 further discusses brand equity and brand leverage. Xerox has strong brand equity because it has been a well-known and established brand for many years.a. According to the chapter, successful brand leverage requires that the original brand have a strong positive image and that the new product fit with the original product on at least one of what four dimensions? b. Which of these four dimensions does the business services solutions “product” fit with the original Xerox brand?
