Under Staples’ “Easy Rebates” program, customers cansubmit most of their rebate applications online for productspurchased over the Internet, through the catalog, and inStaples stores. Customers may also submit several rebates atonce and receive emails about the status of their rebates atevery stage.27 Staples claims the rebates are processed muchfaster than those of other companies. Do you think the “EasyRebates” program will increase the number of rebates customers actually submit? Why or why not? Do you think otherfirms will follow with similar programs?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Under Staples’ “Easy Rebates” program, customers can
submit most of their rebate applications online for products
purchased over the Internet, through the catalog, and in
Staples stores. Customers may also submit several rebates at
once and receive emails about the status of their rebates at
every stage.27 Staples claims the rebates are processed much
faster than those of other companies. Do you think the “Easy
Rebates” program will increase the number of rebates customers actually submit? Why or why not? Do you think other
firms will follow with similar programs?

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