Q: 1. Do you agree that the goals of marketing can be smplified down to just three words (that is, get,...
A: Marketing includes the following activities like Distribution, Financing, Market research, Pricing, ...
Q: Describe what interactive marketing is and how it creates customer value, customer relationships, an...
A: Socially media has initiated different promotional tools and techniques for e commerce business. It ...
Q: What is personal selling?
A: Selling is the part of business where the objective is to offer manufactured products to customers i...
Q: What are some ways brand managers use Facebook to converse with a brand’s fans? How does Facebook fa...
A: Marketing channel is the medium through which the marketing communication reaches from the company t...
Q: Explain the 5 marketing management functions and how are they related to one another
A: Marketing management is very important for a firm. There are certain functions that marketing manage...
Q: Write about Carrefour Company’s : 1) Global market 2) Economy Environment 3) Political and Legal...
A: As per honor code, i have to answer only 3 parts, so you have to repost the rest parts again to get ...
Q: Founded in 1998 as an Internet search engine, Google’s mission statement remains the same to this da...
A: The mission statement is not only a statement it delivers the intent of the organisation that matche...
Q: identify and describe the types and characteristics of potential users of a check-in app that is bei...
A: Introduction:- As a result, a consumer is somebody who has acquired your items and/or services previ...
Q: How are Fixed Cost, Variable Cost and Mixed Cost used in the retail industry? 
A: Transaction of goods or services by a business to a consumer for personal consumption is known as re...
Q: Explain what are the three degrees of distribution density?
A: Distribution density means, the level upto which a product would be available in international marke...
Q: In your new job as a retail store manager you de- cide to add mobile marketing to your promotional c...
A: Nokia created the Bluetooth Low-Energy technology (BLE) in 2001, which laid the groundwork for beaco...
Q: Cost per contact is high with the _______________ element of the promotional mix.
A: Marketing mix describes the various elements upon which the planning and strategies are developed to...
Q: Disneyland and DisneyWorld have traditionally marketed to families; recently, however, new household...
A: Targeting the product to the desired group of customers increases the chances of sales. For better t...
Q: MGMT Mobile Company (MMC) is seriously considering the trends in the market and are looking forward ...
A: Knowing the requirement of the market or the basic or ulterior needs and motives can go a long way i...
Q: In today’s world, there is a huge demand for companies to leverage digital technologies Companies, t...
A: Introduction:- Managerial consultancy firms (Include in) play an important role in the spread of mar...
Q: Discuss why marketing as important for not-for-profit organizations as profit-driven ones?
A: Marketing is like the very tool of the business operations to communicate their output to the end-us...
Q: Here are a situation where the customer is important, in the "bargaining power with buyers". -The i...
A: Porter's Five Forces model is a framework used by companies to determine the strengths and weaknesse...
Q: Identify possible innovations or new strategic models that Mc Donalds company can apply in terms of...
A: Mc Donalds is a fast-food company founded in 1940. It is 2022 now and it is still one of the most lo...
Q: What are two advantages and two disadvantages of the advertising posttests described in the chapter?
A: Pretest and Posttest are the two fields in which research in advertising is done. The pre-test tends...
Q: the Postal Questionnaire vs. Self-Administered Questionnaire.
A: Self-administered and postal forms present a brand new form of questionnaire within which participan...
Q: hat are some SMART (specific, measurable, achievable, realistic, timely) objectives that a fast food...
A: Every capitalistic system thrives on growth. The shareholders in that capitalistic system will gain ...
Q: What is the difference between aided and unaided recall posttests?
A: Advertising are the activities that are involved to disseminate information about the product throug...
Q: Which of the below statements indicates a product-oriented business definition? O a. A social media ...
A: Today, when there are lot many giant players in the market, it becomes important for organizations t...
Q: Why referral is important?
A: Referral is one of the most important form of marketing for any business. If a person wants to solve...
Q: Select one of the industries mentioned in the case (sales and service, education or health care) and...
A: Introduction:- Overwhelming majorities in each of the 11 emergent and underdeveloped economies polle...
Q: Integrated Marketing Communication • Write short note on Advertising • What is the importance of Adv...
A: What are the steps involved in framing Integrated Marketing Communication? Integrated Marketing Comm...
Q: What is the difference between and marketing significance of a “passive receiver” for conventional m...
A: Preparation of the marketing plan requires an appropriate selection of marketing activities. In the ...
Q: Explain how e-marketplaces work and discuss the advantages that they provide for participants. Using...
A: An online marketplace connects a buyer and seller via the website or application of a distributor. O...
Q: What three factors are used to structure sales organizations?
A: Sales organizations are important for the success of firm. Sales organization would increase sales o...
Q: Name and describe the types of publics in a company’s marketing environment.
A: Marketing activity is performed by experts having good marketing knowledge as well as customers hand...
Q: M1
A: Talking about the direct marketing then, it eill help the organisation in creating awareness about t...
Q: A sustainable advantage refers to doing better than competitors do over long periods. It is a compet...
A: The sustainable competitive advantage is producing the goods at a cheaper rate compared to its compe...
Q: Discuss THREE (3) features of mobile phones you would consider to fit the category of being above an...
A: Education industry refers to different educational institutions providing educational services in va...
Q: below are components or organizational culture except Question 18 options: values beliefs a...
A: The correct option is option no. 4 environmental scanning. Environmental scanning does not form a co...
Q: how is b2c used in health care
A: In the healthcare space, B2B marketing is very different from B2C marketing. B2B implies Business to...
Q: xplain Porter’s five forces model for H&M, a key brand in the fashion industry. Note: need every poi...
A: The said framework, archangel porter's 5 business Analysis, would be a method implementation product...
Q: rovide a variety of examples of (5) companies that are utilizing Big Data in creative and profita...
A: Big data is a gathering of data that may be collected to reveal trends over time. it's utilized by a...
Q: Why is the Xerox training program so important to the company’s success?
A: The first company ever to produce paper copiers was Xerox. It was established in 1906 and has its he...
Q: Semi-finished goods can only go into intermediary trade as they still need to be processed and refin...
A: True.
Q: Which of these is a reachable individual with a high probability of becoming a customer? consumer co...
A: Convincing the potential customers into buying a firm's offering is one of the most crucial tasks un...
Q: How will you apply the concept of value proposition and unique selling proposition in your product/s...
A: The basis of a company's competitive advantage is its value proposition and USP (Unique Selling Prop...
Q: Apfel manufactures smartphones in the United States and sells them nationwide. Apfel contracts with ...
A: The above question refers to the condition of bundling of products to increase the sales bundling of...
Q: Identify the cause of the convergence of the real and digital worlds and how this will affect the fu...
A: Google Maps provide real-time directions to the user. Google maps make this possible by making use o...
Q: Could I have some brief bullet points on Pret a Manger expanding to Canada?
A: Pret a Manger is a United Kingdom based company which was founded in 1983. It is famous for its sand...
Q: What is the difference between a coupon and a deal?
A: Sales promotion tool is employed by Marketers for the intention of stabilizing its sales demand. It ...
Q: How many advertisements do you think you see and hear every day? Where do you see and hear advertise...
A: Marketing is the fulfillment of the needs of consumers through the right product and right price, ke...
Q: Describe how the marketing concept differs from the other marketing management orientations.
A: The marketing management orientation is the strategy that a company implements to satisfy the custom...
Q: What is information overload? How shouldmarketers deal with information overload?
A: Marketers- A marketer is a person who works to recognize or identify goods and services desired by a...
Q: What type of generic growth strategy (market penetration, market development, product development or...
A: The industry life cycle refers to the different stages through which a business operates, progress a...
Q: Analyze the pricing graph. Which product price is expected to generate the most profitability?
A: The graph gives detail about the sales price and the profit in Millions. The details are discussed a...
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- Audi relies heavily on, ‘Home Country as Largest Production Country’. Discuss the benefits and risks associated with this strategic choice. analyze four (4) criteria Audi would have considered when making this choice.CASE STUDY ON MODERNIZATION THEORY After the global crisis of 2007-2009, which was predominantly financial in nature, a significant numbers of scientists in the developed countries have started to emphasize the need for modernizing the individual areas of the life of the society to achieve the balance in economy. As a result, nowadays the New economic policy is emerging in the developed countries and it is aimed at addressing systemic, actual concerns based on the introduction of modern tools of modernization. Therefore, the Strategy “EUROPE 2020: Strategy for smart, sustainable and inclusive growth” has been developed in Europe. This case provides an example of modernization in terms of restoring industrial output, which is the basis for increasing the competitiveness of the European economy. The United States has repeatedly emphasized the need for neo-industrialization. The tasks of modernization for developing countries are becoming even more important as they determine their…International Business Strategy Analysis (Question 1) o Discussion on Tesco international business strategy utilised in Japan: is it 1)multidomestic, (2) global, and (3) transnational? o Discussion on benefits and risks of the international business strategy o Discussion on the alternative international business strategy which can be utilized in Japan either )multidomestic, (2) global, (3) transnational as the alternative? Please give detail information After a discussion on all strategies as addressed in the course
- "Value Chain Development" is Botswana's fourth Reset Agenda goal. What part does the current agreement between De Beers and Botswana play in the establishment of the Diamonds for Development Fund? State your reasonsIn the case study : Emirates Dates: a case of growth strategy dilemma, What is the emirates date current strategy, and what should its future strategy be?Give insight about the essay:NETFLIX IGNITES GROWTH THROUGH INTERNATIONAL EXPANSION, BUT SUCH GROWTH ALSO FIRES UP THE COMPETITION Netflix has been pursuing a typical international strategy by developing strong capabilities in technological innovation domestically and then using that base technology to expand abroad. Its technology is focused on understanding customer viewing patterns and providing content that matches that pattern as well as having a broad selection of content produced by network television and movie studios in addition to its own original content, which has become a strong force in the market (see examples in Chapter 1 and Chapter 4). However, Netflix has reached a near saturation point in the domestic U.S. market. As an obvious extension, it has begun to extend its services abroad in countries that are close culturally and geographically to its U.S. customer base, such as Canada, Nordic, and Latin American countries. Although it is trying to foster more…
- Contrast the position between Apple and Nokia – to what extent has this dramatic shift in competitive position been driven by underlying core competencies, or are there other factors in play?Money Heist is pursuing a ‘local’ strategy, which international strategy as discussed in the course does this align with? a. Transnational b. Global c. Multidomestic d. Joint ventureShould Airbnb have entered the Chinese market in the 1st place? If Airbnb continues with its entry into the Chinese market, how should it best position itself? Should it use its established formula, or localize? If Airbnb localizes, what are the possible ways of localizing? Which one should it prioritize?
- What is the emirates date current strategy, and what should its future strategy be?Lavazza: The Challenges of Foreign Market Entry 1. Explain the disconnect between Lavazza's history and its strategy for expanding into foreign markets versus how they entered the U.S. market? 2. Understanding this disconnect, what would you suggest to Lavazza on how to move forward to be successful in the U.S.?What are the basic differences between a domestic strategy and an international strategy? Week 2. Reading: Part 3 - Chapter 11 & 12 (Page 326-354. Griffin, R.W. & Pustay, M.W., International Business – A Managerial Perspective, Prentice Hall; 8th ed. (2014).