Previously, marketers have assembled a host of new marketing approaches, everything from imaginative websites and smartphone apps to blogs, online videos, and social media Select one: True False
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- 1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?Please discuss how parameters such as geo-segmentation, social media, market research, blogs, and emergent segments, etc. are revolutionizing marketing planning.How does a marketeranalyze the target audience after identifying it?
- When designing a marketing strategy, a marketing manager focuses on _____ and _____. Select one: a. consumer wants; profitability b. marketing myopia; brand experiences c. social responsibility; the product concept d. low prices; product benefits e. the target market; the value propositionWhy does understanding customers’ needs and wants is important in managing Superbrand Company’s marketing activities?How would one use VALS to develop a marketingstrategy?
- in the coming decade, marketing will be re-engineered from A to Z. marketers will need to rethink fundamentally the process by which they identify, communicate and deliver customer value. Explain this adage by Philip kotlerB-to-B marketers at GE used the creative concept ofDatalandia to promote the potential benefits of theIndustrial Internet. What approach to marketing theIndustrial Internet would you take to a variety of B-to-Bstakeholders such as customers, the business media andgovernment accounts?For Further Research (Individual) Every year. marketerscome out with many new or new and improved products. Using the web, research a new or new and improved product and summarize either how marketersdeveloped and tested that product before taking it tomarket or how they created awareness about that nevvproduct once they developed it
- Throughout the world, businesses large and small areusing online, social media and mobile marketing toinfluence buyer behaviour and generate customerengagement. Research the tips available for offeringan online promotion. What should marketers considerwhen designing and launching online sales promotions?What are the elements of Graeter’s marketing mix? Which are most likely to be affected by external forces in the marketing environment?H ow can target market segmentation help in effective marketing planning?