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Define what is meant by market segmentation and select 3 factors that M&S can use to segment "Per Una" market?
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- You have a job as a county extension agent and lead workshops for home gardeners. Smith comes to the workshops convinced that mantids will give excellent pest control based on the advertisements. Smith tries to convince everyone that mantids will control all the garden pests, from aphids to cabbage worms. Why is this advertisement is misleading?XYZ COMPANY, a toy manufacturer, sold plastic racing cars that were manufactured with toxic materials, which threatened the health of several children. Which purpose of government regulation to protect consumers is involved? Select one: a. misleading customers in their advertising b. deceiving consumers through their packaging c. deceiving consumers through their pricing d. making shoddy productsWhich of the following statements are CORRECT? I. The strategic goal of any organisation should be to achieve and maintain a competitive advantage. II. Strategic entrepreneurship is the combination of entrepreneurial opportunity seeking and strategic advantage seeking. III. An entrepreneurial culture encourages risk taking and neglects entrepreneurial capabilities. IV. An entrepreneurial culture comes from the encouragement of entrepreneurial leadership. The primary purpose of IPRs is not only the protection of property from authorised use, but also to enable the owners of an innovative creation to allow their usage through a licensing fee. Select one: True False Which of the following statements correctly define 'Disruptive Innovation'? a. Disruptive innovation refers to the process in which a new market is created that also destabilises an existing market. b. Disruptive innovation is a service that benefits one or more segments of the community or society,…
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- While the FTC is tasked with oversight of false claims in advertisements, many marketers might still try to push the envelope in their claims. What are some advertisements seen recently that might push the ethical boundaries of truth in advertising? What regulatory agency (i.e. FTC, FDA, EPA, etc.) govern/controls it?Many of Target's competitors are attempting to imitate aspects of its advertising and promotional program. (a) Does this present a threat toTarget? (b) Why or Why not, and howshould Target respond?Read the article below and answer ALL questions in this section Unilever admits Tresemmé hair advert was racist, staff to be subjected to ’unconscious bias training Unilever South Africa has admitted that the controversial Tresemmé advert which described black women’s hair as frizzy, dull, dry and damaged, was racist. The company will be subjecting all staff to ’unconscious bias training, will be reviewing all marketing material and establishing a new diversity and inclusion advisory board. Last Friday, Unilever apologised for the Tresemmé advert and has been in a media blackout since. At the time, the company apologised for the ad which it said had been intended to celebrate all hair types. Unilever said it would investigate why the offensive advert was not picked up and promised to take steps to ensure this did not happen again. The Tresemmé advert, which was published on the Clicks website, led to EFF protests at Clicks stores this week. The threeday-long protests ended on…
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