Private airlines with the same resources have strong market position as compared to government airlines (Indigo vs Air India). Analyst suggested that management of a privately owned airline is better than bureaucrats managing the public sector company. Explain how knowledge of operations function of an organization contribute to the strategic advantage of that organization. How will you improve the market position of a government owned enterprise if government decide to appoint you as managing director of that company.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Private airlines with the same resources have strong market position as compared to
government airlines (Indigo vs Air India). Analyst suggested that management of a privately
owned airline is better than bureaucrats managing the public sector company. Explain how
knowledge of operations function of an organization contribute to the strategic advantage of
that organization. How will you improve the market position of a government owned
enterprise if government decide to appoint you as managing director of that company.

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