PRODUCT OR SERVICE 1: STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Let us use this tool in selecting the best product or service
need.
14 of 20
STT analysis on each of the three products or services in your list.
Worksheet III: The SWOTT Analysis
PRODUCT OR SERVICE 1:
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
TRENDS
72
Transcribed Image Text:Let us use this tool in selecting the best product or service need. 14 of 20 STT analysis on each of the three products or services in your list. Worksheet III: The SWOTT Analysis PRODUCT OR SERVICE 1: STRENGTHS WEAKNESSES OPPORTUNITIES THREATS TRENDS 72
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