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- QUESTION 53 Despite the large number of elements in the marketing environment, the marketer should focus on those that affect a. beating the competition. b. meeting laws and regulations. c. facilitating an exchange. d. introducing a successful product. QUESTION 55 A true competitive advantage is one that is valuable to customers and a. can’t be easily copied by competitors. b. is consistent with your mission statement. c. can be tied to a slogan. d. is easy to communicate.Which of the following is a difference between a push and a pull strategy? Question 33 options: a) Social media is used in a push strategy, while personal selling is used in a pull strategy. b) A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts. c) Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy. d) No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.QUESTION TWO [30]2.1 Examine the format of the first digital adverts. (15)2.2 Determine how ad servers are used.(15)
- Instruction: Paragraph must possess at least five statements with highlighted main points/idea by providing or supporting example/s. Question: What are the possibilities if there’s a broken chain in a distribution channel? What could be the possible reasons and its effect in general?Question: Read the below paragraph and write a review beyond agreeing or disagreeing with the paragraph I think it would be most beneficial for our marketing to be deep and cultivate long term relationships. Having a deep long-term relationship with a customer will create brand loyalty. After a customer is loyal to our brand this said customer will proceed to market our company through word of mouth. Potential customers will believe anything that the loyal customer will say before any of our marketing campaigns. So, creating a deep long-term relationship will not only keep the customer coming back but also will have their friends coming as well. The temporally efficient plan can create a rush of new customers and create instant revenue. Once that rush dies down customer might return once or twice, but it will not create a constant flow of customers. The hype will die down and customer flow will slowly diminish. Then back to square one with creating a new marketing plan. Temporary…QUESTION 91 Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a. Geographic segmentation because the use of trash cans isn’t dependent upon geography b. Psychographic segmentation because the variables are difficult for marketers to measure c. Behavioral segmentation because behavioral variables have little effect on the use and need for a trash can cover d. Demographic segmentation because nearly every household utilizes trash cans. QUESTION 93 Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals
- A6) question: Explain the need for the literature review.Page1. High Quality as a value proposition :Paras took on himself to ensure quality becomes a top differentiator and a valueproposition to its customers. They started working closely with beekeepers in theHimachali region around the Himalayan foothills and in Muzaffarpur, where theyencourage ethical beekeeping. Ethical beekeeping is a format where a hundred per centof the honey is harvested at no point. Only 60% will be taken out of the hives that, orthrough that process, at any point, 40% will be left back for the bees.Also, through the exploration and pursuit of pure honey, Paras came acrossmultiflora honey, which is most commonly used as a source of honey. But unfortunately,adulteration happens when a blend of multiflora honey is packaged and sold. Parasensured that the lab tested the source from which they collected the honey to ensurethe promise of purity was kept at every stage. Moreover, while sourcing the honey, thehoney twig ensured that it was entirely antibiotic-free.2.…Which of the following statements about the pink tax is FALSE in relation to the market for personal hygiene products? Question 3Answer a. The pink tax benefits men and those who do not buy female-marketed products by allowing firms to charge lower prices for male-marketed products b. The markets for men- and women-marketed products are separated through the use of advertising c. All of the statement are true d. The pink tax only exists because women are willing to pay higher prices for women-marketed personal hygiene products e. The pink tax is an example of 3rd degree price discrimination
- Q15 Which of the following(s) can be regarded as an effective way of gaining attention in a sales letter? a. Discussing the benefits of earning more money b. A banal statement or fact c. Introducing your company d. ending with a specific request for action e. Asking a questionQuestion 4 Imagine now that you are an ad consultant at a Norwegian ice cream company. The CEO really wants to raise sales through ads and asks you about your opinion. You notice that sales are down quite a bit in the Winter period in which the company also has never advertised. You bring this up as a potential opportunity to increase sales via ads. The CEO answers that this makes no sense, no one advertises for ice cream in the winter ever, and ice cream sales are always down. a) Drawing on your insights from the Advertisement lecture, explain why the CEO might be wrong. b) After you explained to the CEO why her line of reasoning is wrong, she is curious to know whether ads for ice cream in the winter may actually increase sales. How would you go about testing this?Question 1.2: “A research scholar has to work as a judge and derive the truth and not as a pleader who is only eager to prove his case in favour of his plaintiff.” Discuss the statement pointing out the objectives of research.